Why do we find chips so irresistible?

Chips

This time last week, I was sat on a local beach blissfully warm and loving the weather. I was pondering whether to get an ice cream, until I caught a whiff of the food of a stranger walking by. While the man in question was eagerly eyeing up his heavenly-smelling chip shop stash, I looked on with envy.

Before I knew it I had hot-footed it to the counter and was lovingly coating my freshly-cooked chips in oodles of vinegar. Thoughts of having an ice cream had vanished. As enjoyable as those lovely chips were, why were they suddenly so irresistible? Did the sea air make them seem all that more delectable?

Well…the overwhelming reason is because chips trigger cravings in the brain, according to new research. US researchers found foods with processed carbohydrates such as chips and white bread, trigger heightened levels of activity in the areas of our brain that are associated with rewards and cravings. Aha, that’s why.

Researchers at the New Balance Foundation Obesity Prevention Centre at Boston Children’s Hospital believe the findings of the study, published in the American Journal of Clinical Nutrition, could now be used to help overweight people stop overeating by avoiding those sorts of foods.

How do you keep your processed carbs cravings in check? For me, chip shop chips are a very occasional treat. I think they taste better that way too…